Heather Knudsen, the newest member of Cascadia Eye’s marketing team, has been working hard behind the scenes to get our online store up and running. As our Refractive Surgery Coordinator and overall LASIK enthusiast, she has also arranged an awesome upcoming LASIK seminar for people wanting to know more about the process and possibly win $500 toward laser vision correction.
With all that energy and enthusiasm (not to mention willing spirit), you’ll be hearing more from her in the future. So I asked her to introduce herself… and she ably rose to the challenge!
Meet Heather Knudsen
I started here in November 2015 as an optician and soon became the Marketing Manager/ E-commerce Buyer/ LASIK Coordinator.
I went to college at the Art Institute of Phoenix for Fashion Marketing; upon graduation I was offered an internship with the Seattle Seahawks and Sounders FC in retail operations. I worked with their Retail Director and Manager closely, which helped me develop the skills I needed to then take a position with the WNBA team, Seattle Storm. I was there for about 5 years, starting as the Merchandise Coordinator; one year later I became the Merchandise Manager, and then the Senior Merchandise Manager.
When I started, it was shortly after the Seattle Sonics left and we were left with no retail buyers or merchandise team. The Finance Director and I worked together to build the retail operation from nothing to pretty amazing in about a 4-month time frame. That 2010 season, we won the WNBA Championship. I learned how to buy hot market product and to take risks – that was one experience I’ll never forget.
In 2014, I left the Seattle Storm and joined Chasing Fireflies as an Assistant Merchandiser, where I worked with head buyers in the home/décor, party and toys category. I helped assist the buyer with design and development of strategies for selection, pricing, promotion of merchandise to meet organizational objectives and sourced really fun samples to build our catalog.
Now, you’re probably like “Wow, those are such cool jobs, why did you leave?”
I got married in October, and after the wedding we decided we wanted to move back up North to be closer to family and someday raise our family in Skagit Valley. I’d been in Seattle since 2009, working and commuting, and it was just time to come back home.
What I enjoy most about any job, particularly this one, is that it’s a challenge and there’s so much room for growth. The marketing team and I have just built an e-commerce for our optical, which launched this Spring. This project has become my baby, since as you can see, it’s where my passion lies.
With marketing, I also really enjoy the social media aspect, and working hard to get our wonderful practice more exposure. What I want to I bring to this team at Cascadia Eye: new and innovative ideas, and positivity to the workplace.
I enjoy the LASIK aspect of my job because I have a passion for helping people. When I work with someone and hear their story about how they have been wearing glasses since age 10 and they are ready to just be done with those things, I love being able to help them and get them coordinated for the next steps. They just get so excited for LASIK surgery – I guess what I truly enjoy is just seeing them happy.
I got married in 2015 to an amazing guy, Kenny, and we have a little yorkie name Oliver. When I’m not in the office I enjoy time with my family and friends, weight training, boxing, and of course, shopping. I am also working on my own active wear line in my spare time, so stay tuned for that!
I’m happy to be here at Cascadia Eye!
Contact Cascadia Eye
If you would like to learn more, or if you would like to schedule an appointment at Cascadia Eye, please contact us today. We are happy to answer any questions you might have!
In addition, join us on Facebook, Twitter, or Google+ to ask your questions about eyes, exams, and our practice. We’d love to hear from you – and there might be a blog to address your questions in the future.